MOBILE TOILET STICKERS by Koen Amstelveen for Norit

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MOBILE TOILET STICKERS

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Industry Health & Pharmaceutical Products, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Koen Amstelveen
Art Director Geert Ploeger, Richard Van Rijn
Copywriter Jasper Jager
Released December 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: NORIT
Product/Service: DIARRHOEA REMEDY
Agency: &KOENSESEVEREIN
Copywriter: Jasper Jager
Art Director: Richard Van Rijn/Geert Ploeger
Date of First Appearance: Dec 22 2009 12:00AM
Entrant Company: &KOENSESEVEREIN, Amsterdam, THE NETHERLANDS

Description of Ambient execution
Objective Tourists often suffer from tummy trouble due to the familiar Amsterdam overload of drink, fast food and sleep deprivation. Norit anti-diarrhoea medicine is a wonderful way to bring some welcome relief to your digestive system. So Norit asked us to draw attention to this medicine in the city’s tourist hot spots. Solution Amsterdam city centre is always full of roadworks and construction work. And wherever work like this is under way, you will find mobile toilets. We used those toilets to draw the attention of passing tourists to Norit. Special stickers were used to hint at the suffering that takes place behind many a toilet door. Fortunately, the solution is at hand.

English Translation of Main Headlines
Text on the Medicine jar: In case of diarrhoea