CITY SKIING by Volt for Norwegian Airlines

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CITY SKIING

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Industry Airlines
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency Volt
Art Director Joakim Söderqvist
Copywriter Jens Thelfer
Released December 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: NORWEGIAN
Product/Service: AIRLINE
Agency: VOLT
Copywriter: Jens Thelfer
Art Director: Joakim Söderqvist
Account Manager: Louise Wallgren
Other Credits: Final Art/Åsa Stjärnquist
Date of First Appearance: Dec 3 2009 12:00AM
Entrant Company: VOLT, Stockholm, SWEDEN

Description of Ambient execution
When the first snow fell in Stockholm, we ran to a well visited little ski-slope in Humlegarden, before the kids got there with their sledges and parents. In the slope we placed typical alpine slalom gates, printed with a series of questions, ending with an offer on ski-trips with Norwegian. The idea was simply to get the parents to think: Is this really it? Don't I deserve to have just as fun as the kids here? Isn't time to fly to the real Alps? In addition to just getting the message out, the gates gave the kids a little more fun in the slopes, as they now had a slalom course in miniature to play in.

English Translation of Main Headlines
"Lousy powder" "Go for some steeper slopes" "Already down" "(Destination,prices and logotypes)"