Norwegian Airlines Outdoor Norwegian "Street posters Subway" by Garbergs Annonsbyra

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Norwegian "Street posters Subway"

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Industry Airlines
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency Garbergs Annonsbyra
Creative Director Petter Odeen
Art Director Sebastian Smedberg
Copywriter Johan Van Der Schoot
Designer Beatrice Sztanska, Evelina Nevréus, Marzena Langsdale, Karin Roberts, Jessica Carenfelt
Account manager Åsa Scherman
Released March 2013

Credits & Description

Category: Travel, transport & tourism
Brand: Norwegian Airlines
Agency: Garbergs, Stockholm
Country: Sweden
Norwegian is the up and coming Airline Company of Scandinavia. This campaign aims to promote their flights from Sweden to cities around Europe. Our solution is to change perspective â from traditional pictures of the Eiffel tower in Paris or Big Ben in London to the City streets and all the interesting spots one can enjoy there. Once we found the most interesting places we contacted them asking for their posters and other stuff from their marketing material. Then we put up the original posters in the subways and all around town in the biggest cities of Sweden. Adding the offer from Norwegian âRight now! European Cities 299 krâ. In newspapers we used the form of real calendars (usually describing current events in Stockholm) to tell about current things to do in other European cities.

Category: Travel, transport & tourism
Client: Norwegian Airlines
Agency: Garbergs, Stockholm
Country: Sweden
Creative Director: Petter Ödéen
Art Director: Sebastian Smedberg
Copywriter: Johan Van Der Schoot
Account Director: Anna Frick
Designer: Beatrice Sztanska, Evelina Nevréus, Marzena Langsdale, Karin Roberts, Jessica Carenfelt
Account manager: Åsa Scherman