NOW EVEN BLACKER by Y&R Amsterdam for NPO

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NOW EVEN BLACKER

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Industry TV Channels/Radio Stations and Programmes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Y&R Amsterdam
Art Director Marq Strooy
Copywriter Robin Zuiderveld
Account Supervisor Judith Weijers
Illustrator Jack Waas
Released March 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: NPO RADIOPROGRAMMERING
Product/Service: RADIO 6
Agency: Y&R NOT JUST FILM
Creative Director: Marq Strooy/Robin Zuiderveld
Copywriter: Robin Zuiderveld
Art Director: Marq Strooy
Account Manager: Jacqueline Loomans
Account Supervisor: Judith Weijers
Advertiser's Supervisor: Wilbert Mutsaers/Bart De Voogd
Illustrator: Jack Waas
Date of First Appearance: Mar 10 2010 12:00AM
Entrant Company: Y&R NOT JUST FILM, Amsterdam, THE NETHERLANDS

Description of Ambient execution
Execution has been used to support the TV campaign for Radio 6. Images have been placed on City Signs throughout the Netherlands. When the Dutch radio station Radio 6 started it only broadcasted jazz. And now the challenge was to communicate that Radio 6 also plays soul music. By doing so this station got, as we call it, ‘even blacker’. The provoking commercial, even to Dutch standards, shows one of the Radio 6-deejays called Sylvana. She is a famous black presenter who, just like the station itself, becomes ‘now even blacker’ - and loving it.