THE TREEE by Lowe Brindfors Stockholm for Ntf (the National Society For Road Safety)

THE TREEE

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Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency Lowe Brindfors Stockholm
Creative Director Martin Bartholf, Rickard Villard
Art Director Rickard Villard
Photographer Peter Alendahl
Typographer Jesper Kewenter
Released January 2010

Credits & Description

Category: Public Health & Safety
Advertiser: NTF – NATIONAL SOCIETY FOR ROAD SAFETY
Product/Service: ROAD SAFETY AWARENESS
Agency: LOWE BRINDFORS
Creative Director: Villard/Bartholf
Art Director: Rickard Villard
Typographer: Jesper Kewenter
Photographer: Peter Alendahl
Other Credits: Retouch/Repro: Andreas Lindström/Rolle Lindgren/Andreas Wollmer/Daniel Uppling
Date of First Appearance: Jan 11 2010 12:00AM
Entrant Company: LOWE BRINDFORS, Stockholm, SWEDEN

Advertising Format
Billboard

Dimensions
417 x 292 cm

Site Location
18 big outdoor posters placed at some of the most heavy trafficked areas (where the traffic jams usually occur, and when you then have a tendency to pick up your cell phone).

English Translation of Main Headlines
According to an American study it is 23 times higher risk to be in a car crash if you txt message while driving. Sweden is the only Scandinavian country that doesn’t have a law against using cell-phones while driving. Our client, the national traffic safety organization NTF, asked us to do a campaign that would make the Swedish drivers think twice before using their cell phones.