WORLD'S LARGEST BUSINESS CARD by Y&R New York for Office Depot

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WORLD'S LARGEST BUSINESS CARD

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Industry Retail, Distribution & Rental companies, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Y&R New York
Executive Creative Director Ecd- Gerry Graf Gcd- Scott Vitrone, Ian Reichenthal
Creative Director Dan Morales
Art Director Roy Torres, Neil Hyemann
Copywriter James Maravetz, Anthony Falvo
Released February 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: OFFICE DEPOT
Product/Service: OFFICE SUPPLY STORE
Agency: Y&R
Executive Creative Director: Ian Reichenthal/Scott Vitrone
Creative Director: Dan Morales
Copywriter: Anthony Falvo/James Maravetz
Art Director: Neil Hyemann/Roy Torres
Account Manager: John Morris/Paricia Woodward/Cryrus Zachary
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: Y&R, New York, USA

Description of Ambient execution
The World’s Largest Business Card During the recession Office Depot used their ad space across the country to help promote small businesses. Entrepreneurs who had their business cards designed at Office Depot were then eligible to have their business card digitally projected onto a giant Office Depot billboard in their top markets: Los Angeles, Chicago, Atlanta, Dallas, Miami and Tampa