BRAIN GAME by Marketforce Australia for Office Of Road Safety

BRAIN GAME

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Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Marketforce Australia
Art Director Andrew Tinning, Drew Ridley
Copywriter Julia Elton-Bott
Producer Nicole Beer
Illustrator Madeline De Pierres
Released July 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: OFFICE OF ROAD SAFETY
Product/Service: DRINK DRIVING AWARENESS
Agency: MARKETFORCE
Executive Creative Director: Andrew Tinning
Creative Director: Andrew Tinning
Copywriter: Andrew Tinning/Julia Elton-Bott
Art Director: Andrew Tinning
Account Manager: Sharyn Beor/Clare Read-Smtih
Illustrator: Madeline De Pierres
Producer: Nicole Beer
Other Credits: Flash Designers/Zac Creative
Date of First Appearance: Jul 31 2009 12:00AM
Entrant Company: MARKETFORCE , West Perth, AUSTRALIA

Description of Ambient execution
The work was projected onto buildings within the city's entertainment precinct. This animated sequence was used to communicate that drinking alcohol affects your ability to drive.