Okinawa Prefecture Outdoor JAPANESE SCROLL PAINTINGS by Dentsu Inc. Tokyo

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Industry Transport, travel & tourism
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Naoto Oiwa
Art Director Kazuko Marubashi
Copywriter Takaharu Mamiya
Producer Hitoshi.hamaguchi, Satoshi.kuno
Typographer Mr Shigeki Yuriko Yamane
Released January 2011

Credits & Description

Category: Transit
Agency: DENTSU
Date of First Appearance: Jan 8 2011
Entrant Company: DENTSU, Tokyo, JAPAN
Creative Director: Naoto.oiwa
Copywriter: Takaharu.mamiya/Hitoshi.hamaguchi
Art Director: Kazuko.marubashi
Illustrator: Shigeki.yuriko.yamane
Typographer: Shigeki.yuriko.yamane
Producer: Hitoshi.hamaguchi/Satoshi.kuno
Account Manager: Yoshitaka.funahashi/Chihiro.noda
Planner: Yoji.sakamoto

English Translation of Main Headlines
The goal of the campaign was to promote Okinawa, the southern prefecture of Japan, as the distribution-hub in East-Asian region.

In this project, 650 feet long ad was displayed along the platform of Hong Kong International Airport Station, introducing Okinawa's local special foods and products as its distribution results.

Designed especially for the peculiar environment that HK Station provides, a traditional Japanese art "EMAKI", a long scroll paintings, was recreated.

Passengers came in from the opposite ends of the entrances, naturally witnessed the entire ad in the gallery-ish ambience.