EXPO HOBB by Y&R Buenos Aires for Ole

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EXPO HOBB

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Industry Newspapers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Argentina
Agency Y&R Buenos Aires
Creative Director Martin Mercado, Darío Rial-Diego Tuya, Martín Goldberg- Darío Rial
Producer Diego Gonzalez, Agustín Borgognoni, Luis Pompeo, Florencia Caputo
Account Supervisor Eugenia Slosse, Maria Jose Frecia, Agustin Coste, Maria Laura De Rosa
Released December 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: AGEA
Product/Service: OLE NEWSPAPER
Agency: Y&R BUENOS AIRES
Executive Creative Director: Martin Mercado
Creative Director: Martin Mercado/Dario Rial/Diego Tuya
Account Supervisor: Eugenia Slosse/Laura De Rosa/Agustin Coste/Maria Jose Frecia
Producer: Luis Pompeo/Agustin Borgognoni/Florencia Caputo/Diego Gonzalez
Other Credits: Production Company: Fight By Flehner S. A.
Date of First Appearance: Dec 30 2009 12:00AM
Entrant Company: Y&R BUENOS AIRES, ARGENTINA

Description of Ambient execution
Carrying a newspaper under the arm, an image we can see daily in the streets, becomes the declaration of a principle in this campaign for Ole, the most important sports newspaper in Argentina. A part of this campaign consisted in putting together/ building this exposition that functioned as an amusement park where the newspaper’s readers could perform those activities they always wanted to perform; the same activities which turn them into Men With Ole Under The Arm.