Barefoot Wine & Bubbly Outdoor ONE BEACH MOVIE POSTER MOSAIC by BBDO San Francisco

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ONE BEACH MOVIE POSTER MOSAIC

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Industry Wine & Champagne
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency BBDO San Francisco
Executive Creative Director Mike Mckay
Creative Director Sean O'brien
Art Director Erin Butner
Copywriter Melanie Simonich
Producer Louise Doherty
Account Supervisor Molly Frost
Released June 2011

Credits & Description

Category: Special Build
Advertiser: BAREFOOT WINE & BUBBLY
Product/Service: FILM
Agency: BBDO SAN FRANCISCO
Executive Creative Director: Mike Mckay
Creative Director: Sean O'brien
Copywriter: Melanie Simonich
Art Director: Erin Butner
Account Supervisor: Molly Frost
Producer: Louise Doherty
Account Manager: Wyeth Whiting
Account Manager: Wyeth Whiting
Other Credits: Michael Schwartz/Editor/Mark Himmelsbach/Anar Joshi//Amy Gilmer/Content Strategists

Ambient Execution Description
To promote Barefoot Wine’s film One Beach, we created a one-of-a-kind 10ft x 14ft movie poster mosaic out of more than 18,000 pieces of beach trash collected near Venice Beach, CA. Installed on the side of a renowned surf shop over four days by local artists, the poster created buzz along the busy street, online and various national and international blogs.

The buzz added to the anticipation for the film, a documentary featuring six people helping to keep beaches clean, many of who repurpose the debris into art, jewelry, and other products.