ONE PAIR TO SHARE by McCann Erickson Hong Kong for One Foundation

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ONE PAIR TO SHARE

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Hong Kong SAR China
Agency McCann Erickson Hong Kong
Executive Creative Director Nick Lim, Spencer Wong
Creative Director Philip Lee
Art Director Oggy Cheng, James O, Yiu Hoi San, Kevin Tsang
Copywriter James Reeves, April Fang
Photographer Martin Tong
Account Supervisor Shih Yen Lee
Released March 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: ONE FOUNDATION
Product/Service: CHARITY
Agency: McCANN WORLDGROUP
Executive Creative Director: Spencer Wong/Nick Lim
Creative Director: Philip Lee/Kevin Tsang
Copywriter: James Reeves/April Fang
Art Director: Hoi Yiu/Oggy Cheng/James O/Kevin Tsang
Account Manager: Clint Tsui/Jordan Cheung/Goobie Wong
Account Supervisor: Yen Lee
Advertiser's Supervisor: Amy Zhou
Photographer: Martin Tong
Other Credits: Paul Swee - Editor
Date of First Appearance: Mar 12 2009 12:00AM
Entrant Company: McCANN WORLDGROUP, Hong Kong, HONG KONG

Description of Ambient execution
How does it feel to be in Jet Li’s shoes? Jet Li’s One Foundation held a charity walk on the first anniversary of the Sichuan Earthquake to raise funds for the cause. Our task is getting the public to participate despite not physically being in Sichuan. Jet Li and other celebrity walkers wore the right shoes in Sichuan. And through online bidding, the left shoes were auctioned to the public so that they could be worn, at the exact same time, in places far from Sichuan. The shoes generated huge interest. And fetched great prices. But, just as importantly, it brought people together from all over and let them be part of the event.