|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Production||The Glue Society|
|Director||Jonathan Kneebone - The Glue Society|
|Executive Creative Director||Jonathan Kneebone - The Glue Society|
|Art Director||Pete Baker|
|Copywriter||Luke Crethar - Online|
Credits & Description
In this very latest campaign for Oporto, we have created a breakthrough integrated and online outdoor campaign which aims to restore the brand’s Portuguese credentials. The campaign uses mobile engagement in a brand new way – allowing audiences to receive translations of Portuguese headlines via their phones, whether by app, text or Shazam. And an online hub allows people to create their own spicy Portuguese headlines.