Oporto Outdoor C2 by Bohemia

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Bohemia
Production The Glue Society
Director Jonathan Kneebone - The Glue Society
Executive Creative Director Jonathan Kneebone - The Glue Society
Art Director Pete Baker
Copywriter Luke Crethar - Online
Released March 2016

Credits & Description

In this very latest campaign for Oporto, we have created a breakthrough integrated and online outdoor campaign which aims to restore the brand’s Portuguese credentials. The campaign uses mobile engagement in a brand new way – allowing audiences to receive translations of Portuguese headlines via their phones, whether by app, text or Shazam. And an online hub allows people to create their own spicy Portuguese headlines.
Media: Integrated
Category: Restaurants & fast food
URL: http://spicyportuguese.oporto.com.au
Client: Oporto
Agency: Bohemia, The Glue Society
Production: The Glue Society
Country: Australia
Director: The Glue Society
Executive Creative Director: Jonathan Kneebone
Art Director: Pete Baker
Copywriter: Luke Crethar
Agency Producer: Luke McKelvey