Oroverde Rainforest Foundation Outdoor THE DONATION ARMY by Ogilvy & Mather Frankfurt

THE DONATION ARMY

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Ogilvy & Mather Frankfurt
Creative Director Peter Strauss Ogilvy Germany
Art Director Christian Leithner, Sergej Chursyn
Copywriter Dr. Stephan Vogel
Account Supervisor Michael Fucks Ogilvy Germany
Released September 2011

Awards

Caples Awards 2012
Other Media Out of Home Silver
Other Media Ambient/Guerrilla marketing Bronze

Credits & Description

Category: Special Build
Advertiser: OROVERDE THE RAINFOREST FOUNDATION
Product/Service: OROVERDE THE RAINFOREST FOUNDATION
Agency: OGILVY GERMANY
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Dr. Stephan Vogel
Creative Director: Peter Strauss
Copywriter: Sergej Chursyn/Dr. Stephan Vogel
Art Director: Sergej Chursyn/Christian Leithner
Art Buyer: Nathalie Schulz
Account Supervisor: Michael Fucks
Advertiser's Supervisor: Birthe Hesebeck

Ambient Execution Description
Task: to recruit volunteers to collect donations. Instead recruiting people, we recruit a new type of activists - trees.
Hundreds of trees in Germany's pedestrian areas, shopping streets and parks. Equipped with cardboards signs like street beggars, the trees asked for donations on behalf of their suffering relatives in the rainforest.