ORTO TAPE ART by Luna\TBWA Ljubljana for Si.Mobil

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ORTO TAPE ART

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Industry Mobile phones, devices & accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Slovenia
Agency Luna\TBWA Ljubljana
Executive Creative Director Janez Rakuscek
Creative Director Katja Petrin Dornik
Art Director Miha Grobler
Copywriter Ana Šušteršič
Account Supervisor Vida Kos
Released September 2010

Credits & Description

Category: Special Build
Advertiser: SI.MOBIL
Product/Service: ORTO MOBILE PHONES
Agency: LUNA\TBWA
Date of First Appearance: Sep 1 2010
Entrant Company: LUNA\TBWA, Ljubljana, SLOVENIA
Executive Creative Director: Janez Rakušček
Creative Director: Katja Petrin Dornik
Copywriter: Ana Šušteršič
Art Director: Miha Grobler
Account Supervisor: Vida Kos
Advertiser's Supervisor: Klavdija Vidic
Account Manager: Vida Kos
Other Credits: Jurij Lozič/Žiga Artnak/Tilen Sepič/Žiga Aljaž/Petar Perčič

English Translation of Main Headlines
ORTO, favorite mobile brand among youngsters in Slovenia, gave blank billboards to young artists – to fill them with their tape art as they pleased. The sky (and duct tape) was the limit! The results were mind blowing and rarely were giant posters such a great and efficient media to speak to the young. The extraordinary viral moment of “sticky creations” caused the spreading of duct tape all over the young community and became the colorful manifestation of ORTO’s new slogan “Live your own way”!