Osim uPhoria Foot Massager: Pricking Feet by DraftFCB Hong Kong for Osim

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Osim uPhoria Foot Massager: Pricking Feet

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Industry Cosmetics & beauty products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Hong Kong SAR China
Agency DraftFCB Hong Kong
Illustrator Joe Wan
Released September 2012

Credits & Description

Media: Outdoor
Geo: Hong Kong
Category: Health & Beauty
Agency: Draftfcb
Brand: Osim
Take the sting out of leg aches
This is an idea about empathy. We simulate how women feel on their feet when they wear high heels for all day long. The feeling should be a pricking! That's why an image of the feet wearing in high heels was formed by pins on a notice board. It tells how much pain the feet are suffering. If you feel the same, OSIM uPhoria is the solution.
Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Jeff Lai, Chiu Wai Hung
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan
Published: August 2012