Osim Outdoor Osim uPhoria Foot Massager: Pricking Head by DraftFCB Hong Kong

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Osim uPhoria Foot Massager: Pricking Head

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Industry Cosmetics & beauty products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Hong Kong SAR China
Agency DraftFCB Hong Kong
Illustrator Joe Wan
Released September 2012

Credits & Description

Media: Outdoor
Geo: Hong Kong
Category: Health & Beauty
Agency: Draftfcb
Brand: Osim
Take the sting out of headaches
This is an idea about empathy. We simulate how people feel when they are suffered from headache. The feeling should be a pricking! That;s why a head shot was formed by pins on a notice board. It tells how much pain the head is suffering. If you feel the same, OSIM uCrown is the solution.
Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Jeff Lai, Chiu Wai Hung
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan
Published: August 2012