Ote Outdoor OTE BUSINESS LIVE by OgilvyOne Athens

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Industry Business equipment & services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Greece
Agency OgilvyOne Athens
Creative Director Dimitris Savvakos
Art Director George Lyras
Copywriter Papamatheiw Panagiotis
Account Supervisor Yannis Piperakis
Illustrator Antonis Theodorakis
Released January 2011

Credits & Description

Category: Digital Outdoor
Advertiser: OTE
Product/Service: OTE BUSINESS
Creative Director: Dimitris Savvakos
Copywriter: Papamatheiw Panagiotis
Art Director: George Lyras
Illustrator: Antonis Theodorakis
Account Supervisor: Yannis Piperakis
Account Manager: Yannis Piperakis
Planner: Yannis Piperakis
Account Manager: Yannis Piperakis
Planner: Yannis Piperakis

Ambient Execution Description
“Your business can reach as far as its communication.” That’s the motto of "OTE Business", the corporate product line of Greece’s largest telecommunications company. In their successful TV campaign, a typical Greek island fisherman supposedly handles the exports of fish to a fancy London grocery store. Aligned with that TVC and with the brand’s strategy comes an impressive interactive activation to complete a well-built integrated campaign.

More than 1,000 miles away from Greece, we placed an interactive billboard right in front of London’s most iconic landmark; the Tower Bridge. The billboard with the location that even the world’s biggest corporations would envy, is "in control" of Greek small/medium business owners and professionals who visited "OTE Business LIVE” devoted website.

By completing a simple form and choosing an artwork, visitors of www.otebusinesslive.gr could easily create an outdoor advertisement of their business and see it live on the billboard through a live streaming video connection! The very moment their ad went “on air” a camera took a high-resolution image and automatically sent it to their e-mail as a proof of the moment their business reached London.

The campaign ran for 10 days with 8 hours of live video streaming every day. Around 8.000 Greek SMEs advertised via the interactive billboard.