GO VISIT YOUR WALLPAPER by Talent Marcel for OUTSIDE

Adsarchive » Outdoor » OUTSIDE » GO VISIT YOUR WALLPAPER

GO VISIT YOUR WALLPAPER

Pin to Collection
Add a note
Industry Magazines
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Talent Marcel
Executive Creative Director Joao Livi
Art Director Leo Macias, Zico Farina
Copywriter Philippe Degen, Pedro Bullos
Producer Ingo Ramos Dos Santos, Diogo Piccinino
Photographer Rodrigo Ribeiro
Account Supervisor Erick Sobral
Illustrator Guilherme Martins, Leandro Camara Leal Pestana
Released October 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: GO OUTSIDE
Product/Service: MAGAZINE
Agency: TALENT
Executive Creative Director: João Livi
Creative Director: Leo Macias/Philippe Degen
Copywriter: Philippe Degen/Pedro Bullos
Art Director: Leo Macias/Leandro Câmara
Account Manager: Erick Sobral
Account Supervisor: Erick Sobral
Advertiser's Supervisor: Eduardo Camara
Illustrator: Guilherme Martins/Leandro Câmara
Photographer: Rodrigo Ribeiro
Producer: Ingo Santos/Diogo Piccinino
Date of First Appearance: Oct 8 2009 12:00AM
Entrant Company: TALENT, São Paulo, BRAZIL

Description of Ambient execution
Computer icons in enlarged size were displayed at public parks, in green areas, simulating a live desktop, in real size. A board with our call to action was placed at the site as a signature. The action leaded to a website where people were encouraged to do their own wallpaper. All they needed to do was download the icons, go to a beautiful place, click them and send to the blog. The best ones would win prizes.