Pacifico Outdoor State of Pacifico Mudcabves Mural by GSD&M Austin

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State of Pacifico Mudcabves Mural

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency GSD&M Austin
Executive Creative Director Jay Russell
Creative Director Joel Davis
Production Bankrupt Films
Director Elliot Dillman
Creative Director Andy Miller
Art Director Ben Hodgin
Copywriter Justin Miller
Editor Kyle Whitmore
Released December 2012

Credits & Description

Years ago, surfers were traveling down the rugged Baja coast, looking for the perfect wave. What then ended up finding was the perfect beer: Pacifico. The surfers felt the beer embodied their laid back lifestyle, so they loaded a few cases into their VW buses and brought it back to the U.S. Since then, Pacifico has established an extremely passionate fan base in Southern California. But just like the original surfers, the beer has always been about exploring new places. So over the past couple of years, Pacifico has expanded into other markets, bringing the brand to cities all the way from Seattle to New York.

To celebrate the expansion, Pacificoâs advertising agency, GSD&M created The State of Pacifico, an interactive map on Pacificoâs Facebook page featuring off the beaten path places. How the agency went about discovering these spots was true to the Pacifico spirit. They teamed up with a small production company and traveled the country on a bus, stopping along the way to document their most unique and interesting finds. These places included everything from remote mud caves in the middle of the California desert to a hidden skate park under an expressway in Chicago. While the road trip is just wrapping up now, the story is far from finished. The plan is to build on The State of Pacifico for years to come, making the map a destination for people looking to visit places that donât get a lot of visitors. Web banners, print, out of home murals and wild postings also complement the site and carry the freestyle spirit of the brand.

Category: Drinks, alcoholic
Client: Pacifico Beer
Agency: GSD&M Austin, TX
Country: United States of America
Director: Elliot Dillman
Executive Creative Director: Jay Russell
Creative Director: JOEL DAVIS
Creative Director: andy miller
Group Creative Director: Victor Camozzi
Group Creative Director: Robert Lin
Group Creative Director: jeff maki
Art Director: Ben Hodgin
Copywriter: Justin MIller
Group Creative Director: Bryan Edwards
Group Creative Director: Bryan Edwards
Production company: Bankrupt Films
Executive Producer: Bill Wine
Agency Producer: Becky Carrel
Agency Producer: Paul Gallardo
Editor: Kyle Whitmore
Senior Art Producer: Shannon McMillan
Senior Print Producer: Kelly Grant
Account Service: J.B. Raftus, Jeff Orth, Mario Solis
Experience & Insights: John DâAcierno
Line Producer: Robert DeBakey, Juan Zargoza