BOX BUILDING by Publicis Ambience Mumbai for CENTRAL CARGO

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BOX BUILDING

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Industry Plastic bags, Containers, Packaging & Wrapping
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency Publicis Ambience Mumbai
Creative Director Shahrukh Irani
Copywriter Reuben Karkaria
Account Supervisor Rakesh Hinduja
Released December 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: CENTRAL CARGO PACKERS AND MOVERS
Product/Service: PACKING/MOVING COMPANY
Agency: PUBLICIS COMMUNICATIONS
Creative Director: Shahrukh Irani
Copywriter: Reuben Karkaria
Account Supervisor: Rakesh Hinduja
Advertiser's Supervisor: Ajay Sharma
Date of First Appearance: Dec 26 2009 12:00AM
Entrant Company: PUBLICIS COMMUNICATIONS, Mumbai, INDIA

Description of Ambient execution
The brief was to do an outdoor for Central Cargo Packers and Movers. We came up with an innovative idea of using all four hoardings on a building and made it look like an open carton / box.