HALF BOWL by Ogilvy & Mather Kuala Lumpur for Padiberas Nasional Berhad

HALF BOWL

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Malaysia
Agency Ogilvy & Mather Kuala Lumpur
Art Director Tan Chee Keong, Yee Wai Khuen, Jarrod Reginald
Copywriter Donevan Chew, Michelle Lim, Gavin Earle Simpson
Account Supervisor Edmund Wong
Released July 2011

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: PADIBERAS NASIONAL BERHAD
Product/Service: RICE FOR ORPHANS
Agency: OGILVY MALAYSIA
Chief Creative Officer: Gavin Simpson
Executive Creative Director: Gavin Simpson
Creative Director: Gavin Simpson/Tan Chee Keong
Copywriter: Michelle Lim/Gavin Simpson/Donevan Chew
Art Director: Tan Chee Keong/Jarrod Reginald/Yee Wai Khuen
Account Supervisor: Edmund Wong
Advertiser's Supervisor: Sabrina Yon
Account Manager: Rajan Moses/Laura Kamaruddin
Planner: Arvind Srivastava
Account Manager: Rajan Moses/Laura Kamaruddin
Planner: Arvind Srivastava

Ambient Execution Description
The Bernas Bowls for Humanity cause wanted to create the easiest possible way to donate rice. We tied up with several restaurants and gave diners the chance to donate by simply ordering a special bowl of rice. Every time one was ordered, a donation was made on their behalf.