GLASSES by Gaps for Pamplona Town Hall

GLASSES

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Industry Against alcohol
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency Gaps
Executive Creative Director Rafael Rodriguez Galobart
Creative Director Juan Antuñano
Copywriter Carla Garraus
Account Supervisor Maria Egaña, Cecilia Carrasco
Released September 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: PAMPLONA TOWN HALL
Product/Service: ANTI-DRINKING CAMPAIGN
Agency: GAP'S
Executive Creative Director: Rafael Rodriguez Galobart
Creative Director: Juan Antuñano
Copywriter: Carla Garraus
Account Manager: Sonia Ledesma/Tamara Ros
Account Supervisor: Maria Egaña/Cecilia Carrasco
Date of First Appearance: Nov 15 2009 12:00AM
Entrant Company: GAP'S , Pamplona, SPAIN

Description of Ambient execution
Objective: Try to reach the general public and specially the youth to make them aware about the risks of alcohol abuse. The concept that was used is: Do not let alcohol catch you. Walk away from alcohol and drugs. Spanish adolescents begin to drink alcohol at a very young age which implies many risks. This is why the problem has to be faced in a direct manner, and this is what we chose to do. The action was to put giant glasses in some of the city’s strategic points where the youth frequently meets. We locked adolescents inside those glasses which are the typical glasses used to drink alcohol. On the glass you could read: Do not let it catch you. Walk away from alcohol and drugs This action was completed by stewardesses' commands that were distributing bags of dizziness, merchandising, besides conventional actions and other actions of guerrilla warfare.