THERMOMETER by Gaps for Pamplona Town Hall

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THERMOMETER

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Industry Against alcohol
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency Gaps
Executive Creative Director Rafael Rodriguez Galobart
Creative Director Juan Antuñano
Copywriter Carla Garraus
Account Supervisor Maria Egaña, Cecilia Carrasco
Released September 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: PAMPLONA TOWN HALL
Product/Service: GLOBAL WARMING AWARENESS
Agency: GAP'S
Executive Creative Director: Rafael Rodriguez Galobart
Creative Director: Juan Antuñano
Copywriter: Carla Garraus
Account Manager: Sonia Ledesma/Tamara Ros
Account Supervisor: Maria Egaña/Cecilia Carrasco
Date of First Appearance: Sep 15 2009 12:00AM
Entrant Company: GAP'S , Pamplona, SPAIN

Description of Ambient execution
Objective: Make society aware about the need to use less contaminating transportation methods given the dangerous increase of temperature in the city. The concept used is: LESS CARS, LESS DEGRES. The action involved giantS thermometerS inside the most emblematics fountains of the city. Next to the thermometer there was a huge speech bubble that detailed the action: Less cars, less degrees. Improve your city´s climate. The objective was to present the explosion of thermometers in the most realistic way possible. In order to do so, with the help of foam core board, we were able to put up these three huge thermometers (3 meters high) over the fountains, we dyed the water red and the water pressure of the fountain did the rest. And the thermometer exploded due to the high temperatures of the city before the surprised citizens