TOKYO NIGHT-JACKING by Hakuhodo Tokyo for Panasonic

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TOKYO NIGHT-JACKING

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Industry Electronic Devices & Home Appliances
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Hakuhodo Tokyo
Executive Creative Director Takuya Suzuki
Creative Director Eitaro Yuasa
Art Director Reina Endo, Jun Fujiwara
Copywriter Kentaro Usui
Producer Shigenobu Naoto, Toshikazu Abe
Photographer Kazuyoshi Usui
Account Supervisor Fumio Onchi, Yasuou Endo, Yuji Niioka
Released January 2010

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: PANASONIC
Product/Service: HOME APPLIANCES
Agency: HAKUHODO
Executive Creative Director: Takuya Suzuki(Panasonic)
Creative Director: Eitaro Yuasa(Hakuhodo Architect)
Copywriter: Kentaro Usui(Hakuhodo)
Art Director: Reina Endo(Hakuhodo)/Jun Fujiwara(Naoki Nakano Advertising Office)
Account Supervisor: Yasuou Endo(Hakuhodo)/Fumio Onchi(Hakuhodo)/Yuji Niioka(Hakuhodo)
Photographer: Kazuyoshi Usui(Hakuhodo Products)
Producer: Toshikazu Abe(Tohokushinsha Film Corporation)/Shigenobu Naoto(Hakuhodo Products)
Date of First Appearance: Feb 1 2010 12:00AM
Entrant Company: HAKUHODO, Tokyo, JAPAN

Description of Ambient execution
A theme of “having some fun with nighttime housekeeping” was used as the basis for an advertising campaign that ran only at night in and around Shibuya, which sees traffic of more than 2.4 million people every day. The campaign saturated the area, ensuring that everyone on their way home would see it.

English Translation of Main Headlines
Hey, after-hours chores are the way to go. NIGHT COLOR DEBUT