FACES by Grey Johannesburg for Pantene

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FACES

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Industry Hair Care, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Grey Johannesburg
Executive Creative Director Mike Barnwell
Art Director Letsholo Kgosimore, Amy Pons
Copywriter Dino Galetti
Released April 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: PROCTER & GAMBLE
Product/Service: PANTENE NATURE FUSION
Agency: GREY SOUTH AFRICA
Executive Creative Director: Mike Barnwell
Copywriter: Dino Galetti
Art Director: Amy Pons/Letsholo Kgosimore
Account Manager: Terry Unser
Date of First Appearance: Apr 1 2010 12:00AM
Entrant Company: GREY SOUTH AFRICA, Johannesburg, SOUTH AFRICA

Description of Ambient execution
Nature Fusion is a Pantene variant with an infusion of plant extracts. To launch it, we aimed to show the fusion of hair and nature by painting abstract faces on walls around the city, using foliage to dramatise that Nature Fusion really does give you noticeable and naturally-healthy hair.