Paper Plus Outdoor Crap Stories - Selfies by FCB Auckland

Adsarchive » Outdoor » Paper Plus » Crap Stories - Selfies

Crap Stories - Selfies

Pin to Collection
Add a note
Industry Book store
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency FCB Auckland
Executive Creative Director James Mok, Tony Clewett
Art Director Thomas Gledhill
Copywriter Lennie Galloway
Designer Nick Mcfarlane
Photographer Michael Braid
Released January 2017

Credits & Description

For millennials, shitty social content like Snap Stories are literally the new books. It's what they’re consuming night and day.FCB New Zealand wanted to show our audience just how bad things have got and suggest perhaps it's time to read a proper book.
Media: Outdoor
Category: Entertainment & leisure
Client: Paper Plus
Agency: FCB New Zealand
Country: New Zealand
Creative Services Director: Jenni Doubleday
Executive Creative Director: Tony Clewett
Executive Creative Director: James Mok
Copywriter: Lennie Galloway
Art Director: Thomas Gledhill
Head of Content TVP: Pip Mayne
Photographer: Michael Braid
Designer: Nick McFarlane
General Manager: Kamran Kazalbash
Senior Account Director: Hannah Downes
Account manager: priya prasad