|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Executive Creative Director||James Mok, Tony Clewett|
|Art Director||Thomas Gledhill|
Credits & Description
For millennials, shitty social content like Snap Stories are literally the new books. It's what they’re consuming night and day.FCB New Zealand wanted to show our audience just how bad things have got and suggest perhaps it's time to read a proper book.