BACKVERTISING by Rethink for Parissa

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BACKVERTISING

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Industry Shaving
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Rethink
Creative Director Chris Staples, Ian Grais Pinco
Art Director David De Haas
Copywriter Katie Ainsworth
Producer Jim Leith, Ann Rubenstein
Photographer Yusong Zhang
Released July 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: PARISSA
Product/Service: WAX STRIPS
Agency: RETHINK COMMUNICATIONS
Creative Director: Ian Grais/Chris Staples
Copywriter: Katie Ainsworth
Art Director: David De Haas
Account Manager: Maya Dimitrijevic
Account Supervisor: N/A
Advertiser's Supervisor: N/A
Illustrator: N/A
Typographer: N/A
Photographer: Yusong Zhang
Producer: Jim Leith/Ann Rubenstein
Other Credits: Cameraman- Chris Neilsen
Date of First Appearance: Jul 25 2009 12:00AM
Entrant Company: RETHINK COMMUNICATIONS, Vancouver, CANADA

Description of Ambient execution
The words Parissa Wax Strips were literally waxed out of an excessively hairy man’s back for this stunt. He visited Vancouver’s busiest beaches last summer, causing quite a sensation and passing out wax strips to other excessively hairy men and women.