Parship Outdoor BENCH OF LOVE by Jung Von Matt/Spree Berlin

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BENCH OF LOVE

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Industry Dating agencies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Jung Von Matt/Spree Berlin
Executive Creative Director Mathias Stiller, Till Eckel
Creative Director Peter Gocht, Christian Kroll
Art Director Javier Suarez Argueta
Copywriter Bjoern Ingenleuf
Released January 2012

Credits & Description

Category: Special Build
Advertiser: PARSHIP
Product/Service: ONLINE DATING SERVICE
Agency: JUNG von MATT/SPREE
Executive Creative Director: Mathias Stiller/Till Eckel
Creative Director: Christian Kroll/Peter Gocht
Copywriter: Bjoern Ingenleuf
Art Director: Javier Suarez Argueta
Account Manager: Julia Kottowski
Other Credits: Editor: Sascha Gerlach
Executive Creative Director: Mathias Stiller (Jung von Matt)
Creative Director: Peter Gocht (Jung von Matt)
Creative Director: Christian Kroll (Jung von Matt)

Ambient Execution Description
Some of the most romantic places in cities are benches. Here people get closer to each other. So we made sure people got even closer on them. We built special benches that made sure people sit closer to each other and placed them all over Berlin, from public parks, romantic places to tourist hotspots. On the benches was the line “Get closer. www.parship.com”. By getting people closer to each other in this simple manner, we demonstrated how simple it is to get closer on parship.com.