INTERVENTION by BBDO Toronto, Proximity Toronto for Partnership For A Drug-free America

INTERVENTION

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Industry Against Drugs
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency BBDO Toronto
Creative Director Scott Pinkney
Art Director Stuart Thursby
Producer Ellie Lee
Photographer Daniel Ehrenworth
Account Supervisor Chuck Blumberg
Agency Proximity Toronto
Creative Director Rene Rouleau
Copywriter Jeff Middleton
Released October 2012

Credits & Description

Advertiser: PARTNERSHIP FOR A DRUG FREE CANADA
Agency: BBDO TORONTO, PROXIMITY CANADA
Category: Bars, Restaurants & Stores, etc.
Advertising campaign: INTERVENTION
Art Buyer: A
Chief Creative Officer: A
Account Manager: A
Advertiser's Supervisor: A
Executive Creative Director: A
Illustrator: A
Planner: A
Typographer: A
Copywriter: Jeff Middleton
Advertiser's Supervisor: N
Other Credits: N
Creative Director: Rene Rouleau
Creative Director: Scott Pinkney
Photographer: Daniel Ehrenworth
Producer: Ellie Lee
Other Credits: A
Account Manager: N
Executive Creative Director: N
Illustrator: N
Planner: N
Account Supervisor: Chuck Blumberg(Bbdo Toronto)
Art Director: Stuart Thursby
Art Buyer: N
Chief Creative Officer: N
Typographer: N

Ambient Execution Description
Across select Toronto restaurant washrooms, mirror cling ads were placed to serve as a wakeup call to parents - showing them that they could be playing a role in their kids’ drug use. Rather than just telling them, the viewer actually completes the ad with the message: “More and more teens are using prescription drugs to get high. Most of them say they steal them from home. Are you part of the problem?”