Pedigree Outdoor PEDIGREE UNDERDOG DAY by Whybin\TBWA Sydney

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PEDIGREE UNDERDOG DAY

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Industry Pet Food, Pet Care Products & Services, Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Whybin\TBWA Sydney
Executive Creative Director Matty Burton, Dave Bowman
Creative Director Russ Tucker
Art Director Hannes Ciatti
Copywriter Dean Hamilton
Producer Simon Holdaway
Account Supervisor Elodie Kongasiou
Released February 2012

Credits & Description

Category: Stunts & Live Advertising
Advertiser: MARS PETCARE
Product/Service: PEDIGREE DOG ADOPTION
Agency: WHYBIN\TBWA\TEQUILA SYDNEY
Executive Creative Director: Matty Burton/Dave Bowman
Creative Director: Russ Tucker
Copywriter: Dean Hamilton
Art Director: Hannes Ciatti
Account Supervisor: Elodie Kongasiou
Producer: Simon Holdaway
Account Manager: Tiffany Brittain
Account Manager: Tiffany Brittain

Ambient Execution Description
1.5 Kilometres of yellow branded dog leads were tied to Bondi's foreshore-each with a profile of a dog waiting to be adopted.