Penalty: PANTS by Z+ Sao Paulo for Penalty

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Industry Apparel, Clothing & Footwear, Shoes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Z+ Sao Paulo
Executive Creative Director Leo Macias E Alan Strozenberg
Producer Diogo Piccinino
Photographer Rodrigo Ribeiro
Account Supervisor Gustavo Pereira
Typographer Leonardo Macias
Illustrator Imagem Boreal Team
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Clothing, Footwear & Accessories Bronze

Credits & Description

1 of 3 Campaign
Type of Entry: Posters
Category: Clothing, Footwear & Accessories
Title: PANTS
Advertiser/Client: PENALTY
Product/Service: RUNNING SHOES
Entrant Company: Z+ Sao Paulo, BRAZIL
Advertising Agency: Z+ Sao Paulo, BRAZIL
Executive Creative Director: Alan Strozenberg
Creative Director: Leonardo Macias
Art Director: Leonardo Macias
Copywriter: Leonardo Macias
Advertiser's Supervisor: Leandro Ramiro Heine Dos Santos
Planner: Rodrigo Cerveira
Account Manager: Gustavo Pereira
Account Supervisor: Gustavo Pereira
Producer: Diogo Piccinino
Art Buyer: Alice Iamamura
Illustrator: Boreal
Photographer: Rodrigo Ribeiro
Typographer: Leonardo Macias

English Translation of Main Headlines:
The more you run, the shorter the distance.

The Outdoor Advert titled Penalty: PANTS was done by Z+ Sao Paulo advertising agency for Penalty in Brazil. It was released in Jun 2011.