Penalty Outdoor T-Shirt by Z+ Sao Paulo

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T-Shirt

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Industry Shoes, Sportswear, Athletic Footwear & Accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Z+ Sao Paulo
Executive Creative Director Alan Strozenberg
Creative Director Leonardo Macias
Art Director Leonardo Macias
Released September 2010

Awards

Cannes Lions 2011
Outdoor Lions Clothing, Footwear & Accessories Bronze

Credits & Description

2 of 3 Campaign
Type of Entry: Posters
Category: Clothing, Footwear & Accessories
Title: T-SHIRT
Advertiser/Client: PENALTY
Product/Service: RUNNING SHOES
Entrant Company: Z+ Sao Paulo, BRAZIL
Advertising Agency: Z+ Sao Paulo, BRAZIL
Executive Creative Director: Alan Strozenberg
Creative Director: Leonardo Macias
Art Director: Leonardo Macias
Copywriter: Leonardo Macias
Advertiser's Supervisor: Leandro Ramiro Heine Dos Santos
Planner: Rodrigo Cerveira
Account Manager: Gustavo Pereira
Account Supervisor: Gustavo Pereira
Producer: Diogo Piccinino
Art Buyer: Alice Iamamura
Illustrator: Boreal
Photographer: Rodrigo Ribeiro
Typographer: Leonardo Macias
Synopsis:
The more you run, the shorter the distance.
Date of First Appearance: Sep 11 2010