Penguin Books Malaysia: THE WIZARD OF OZ by Y&R Kuala Lumpur for Penguin Books

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Penguin Books Malaysia: THE WIZARD OF OZ

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Industry Publishing, streaming & media, Books
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Malaysia
Agency Y&R Kuala Lumpur
Creative Director Gigi Lee
Art Director Joshua Tay
Copywriter Andrea Yap
Account Supervisor Edward Ong
Typographer Yuet Kie
Illustrator Refresh Design, Cue Art
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Entertainment, Retail, Restaurants, Publications Bronze

Credits & Description

3 of 3 Campaign
Type of Entry: Posters
Category: Entertainment, Retail, Restaurants, Publications
Title: THE WIZARD OF OZ
Advertiser/Client: PENGUIN BOOKS MALAYSIA
Product/Service: PENGUIN AUDIOBOOKS
Entrant Company: Y&R MALAYSIA Kuala Lumpur, MALAYSIA
Advertising Agency: Y&R MALAYSIA Kuala Lumpur, MALAYSIA
Chief Creative Officer: Edward Ong
Creative Director: Gigi Lee
Art Director: Yuet Kie/Joshua Tay
Copywriter: Edward Ong/Andrea Yap
Advertiser's Supervisor: Chung Yaw Hwa
Account Supervisor: Edward Ong
Art Buyer: T L Tan
Illustrator: Cue Art And Design
Typographer: Yuet Kie
Other Credits: Creative Group Head: Joshua Tay