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Industry Books, Retail, Distribution & Rental companies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Singapore
Agency DDB Singapore
Art Director Thomas Yang
Copywriter Joji Jacob
Account Supervisor Rowena Bhagchandani
Photographer François-Louis Noël
Released March 2010

Awards

One Show 2011
One Show Newspaper / Full Page or Spread - Single Merit
One Show Out Of Home / Campaign Merit
London International Awards 2010
Print Consumer Campaign Bronze
Print - Shortlist
Spikes Asia 2010
Outdoor - Silver
Print - Silver
Craft - Bronze
Craft - Shortlist
Outdoor - Shortlist
Print - Shortlist
Cannes Lions 2010
Outdoor Billboards & Street Furniture Silver

Credits & Description

1 of 2 Campaign
Type of Entry: Billboards & Street Furniture
Category: Publications & Media
Title: LANDMARKS
Advertiser/Client: PENGUIN BOOKS
Product/Service: BUDGET TRAVEL GUIDE
Entrant Company: DDB SINGAPORE, SINGAPORE
Advertising Agency: DDB SINGAPORE, SINGAPORE
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Joji Jacob
Account Supervisor: Rowena Bhagchandani
Art Director: Thomas Yang
Photographer: Louis
Other Credits: Digital Imaging - Chew Peng

The Outdoor Advert titled LANDMARKS was done by DDB Singapore advertising agency for Penguin Books in Singapore. It was released in Mar 2010.