MAGIC MIRROR by DDB Toronto for Penningtons

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MAGIC MIRROR

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Industry Clothing, Apparel & Accessories Stores
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency DDB Toronto
Creative Director Denise Rossetto, Todd Mackie
Art Director Yusong Zhang
Copywriter Daniel Bonder
Producer Untitled Films
Released January 2012

Credits & Description

Category: Digital Outdoor
Advertiser: PENNINGTONS
Product/Service: PLUS SIZE FASHION
Agency: DDB CANADA/TORONTO
Creative Director: Todd Mackie/Denise Rossetto
Copywriter: Daniel Bonder
Art Director: Yusong Zhang
Producer: Untitled Films
Account Manager: Jacqui Faclier/Leigh Farlow/Jamie Maxfield/Wendy Caricari
Account Manager: Jacqui Faclier/Leigh Farlow/Jamie Maxfield/Wendy Caricari
Other Credits: Agency Producers- Caroline Clarke/Sarah Lasch

Ambient Execution Description
To surprise and inspire our customers we created the world’s first mirror that actually reflects the joy of finding a fabulous fit. Upon standing in front of a store mirror, shoppers were stunned to see two completely realistic fireman descend from either side of their reflection via incredible,
motion-sensored mirror technology. The fun and flirty firemen checked out the shoppers' new Penningtons clothes and performed a charming act for them before disappearing altogether.