People For Good Outdoor GOOD EGGS by Zulu Alpha Kilo

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GOOD EGGS

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Zulu Alpha Kilo
Creative Director Zak Mroueh
Art Director Andrea Romanelli
Copywriter Jonathan King, Phillippe Brassard
Producer Kate Spencer
Photographer Jamie Morren
Account Supervisor Robyn Crookshank
Released May 2013

Credits & Description

Advertiser: PEOPLE FOR GOOD
Agency: ZULU ALPHA KILO MEDIA EXPERTS
Category: Small Scale Special Solutions
Other Credits: Community Manager: Miranda Voth
Producer: Kate Spencer
Account Supervisor: Robyn Crookshank
Copywriter: Phillippe Brassard
Other Credits: Digital Strategy: Cory Pelletier
Copywriter: Jonathan King
Art Director: Andrea Romanelli
Creative Director: Zak Mroueh
Photographer: Jamie Morren

Ambient Execution Description
People for Good is a non-profit organization that encourages Canadians to be nicer to each other. For Easter, eggs were placed across Toronto and Montréal, paired with headlines related to their surroundings. Hashtags on the eggs invited people to spread the word on Twitter, Pinterest, and other social media channels.