People For Good Outdoor HOLIDAY CAMPAIGN by Zulu Alpha Kilo

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HOLIDAY CAMPAIGN

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Zulu Alpha Kilo
Creative Director Zak Mroueh
Art Director Jessica Toye
Copywriter Kaidy Wong
Photographer Jamie Morren
Released December 2012

Credits & Description

Advertiser: PEOPLE FOR GOOD
Agency: ZULU ALPHA KILO
Category: Small Scale Special Solutions
Advertising campaign: HOLIDAY CAMPAIGN
Photographer: Jamie Morren
Art Director: Jessica Toye
Copywriter: Kaidy Wong
Creative Director: Zak Mroueh

Ambient Execution Description
People for Good is a non-profit organization challenging Canadians to be kinder to one another through simple acts of generosity. Over the holidays, public spaces were transformed into wrapped gifts. Gift tags included a good deed relevant to the location that could be performed on the spot.