People For The Ethical Treatment Of Animals: BELTS by Mccann Erickson Singapore for People For The Ethical Treatment Of Animals (PETA)

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People For The Ethical Treatment Of Animals: BELTS

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Industry Public awareness, Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Singapore
Agency Mccann Erickson Singapore
Copywriter Vidhi Shah
Producer Charmaine Wong
Photographer Koh Kin Yee
Account Supervisor Farrokh Madon
Typographer Chow Kok Keong
Illustrator Jimmy Leow - Untold Images
Released January 2011

Awards

Cannes Lions 2011
Outdoor Lions Public Awareness Messages Silver

Credits & Description

1 of 2 Campaign
Type of Entry: Billboards & Street Furniture
Category: Public Awareness Messages
Title: BELTS
Advertiser/Client: PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS ASIA PACIFIC
Product/Service: ANIMAL CRUELTY CHARITY
Entrant Company: McCANN WORLDGROUP SINGAPORE, SINGAPORE
Advertising Agency: McCANN WORLDGROUP SINGAPORE, SINGAPORE
Chief Creative Officer: Farrokh Madon
Executive Creative Director: Farrokh Madon
Creative Director: Chow Kok Keong
Art Director: Chow Kok Keong
Copywriter: Vidhi Shah
Advertiser's Supervisor: Jason Baker/Ashley Fruno
Planner: -
Account Manager: Farrokh Madon
Account Supervisor: Farrokh Madon
Producer: Charmaine Wong
Illustrator: Jimmy Leow
Photographer: Koh Kin Yee @ Teo Studio
Typographer: Chow Kok Keong
Other Credits: Gaia Films (Post Production)/Yellow Box (Audio House)/Www.bigbangfuzz.com (Music)