|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Agency||BBR Saatchi & Saatchi Israel|
Credits & Description
To demonstrate the power of creativity in a troubled region, this unique event brought together Palestinans and Israelis who have lost family members in the conflict to donate their blood, side by side, as a symbolic act of healing. This project came about as a result of BBR Saatchi & Saatchi's challenge to creative minds around the world to present ideas to bring these people together.