NO PARKING by Cossette Toronto for Iron Kore

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NO PARKING

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Industry Sports and Health Clubs, Gyms
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Cossette Toronto
Creative Director Pete Breton, Dave Douglass
Art Director Shawn James
Copywriter Sean Atkinson
Released November 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: IRONKORE
Product/Service: PERFORMANCE TRAINING GYM
Agency: COSSETTE
Creative Director: Dave Douglass/Pete Breton
Copywriter: Sean Atkinson
Art Director: Shawn James
Account Manager: Alyssa Huggins
Advertiser's Supervisor: Sharon Dubois
Date of First Appearance: Nov 2 2009 12:00AM
Entrant Company: COSSETTE, Toronto, CANADA

Description of Ambient execution
Raise neighborhood awareness of IronKore; a precision strength training Gym. The solution was to physically overturn a car in a specially created parking space outside the gym. A sign that reads: "We said NO PARKING" was placed above the car. Creating a ton of buzz while reinforcing that IronKore is all about strength training.