MONUMENTAL JOB ADVERTISEMENTS by Elephant Seven Hamburg, Pixelpark Berlin for PERSONAL CONCEPT

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MONUMENTAL JOB ADVERTISEMENTS

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Industry Recruiting
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Elephant Seven Hamburg
Creative Director Kai Becker
Art Director Sven Giese
Copywriter Benjamin Bruno
Agency Pixelpark Berlin
Released July 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: PERSONAL CONCEPT
Product/Service: RECRUITMENT AGENCY
Agency: ELEPHANT SEVEN
Agency: PIXELPARK
Creative Director: Kai Becker
Copywriter: Benjamin Bruno
Art Director: Sven Giese
Other Credits: Peter Fehler/Eddy Salzmann (Screendesigner)
Date of First Appearance: Jul 6 2009 12:00AM
Entrant Company: ELEPHANT SEVEN, Hamburg, GERMANY

Description of Ambient execution
Simple lettering was used to turn monuments into advertising media for the PersonalConcept job agency. Presented as monuments of inflexibility, the statues invited viewers to bring movement into their own career life: by finding a new job, arranged by PersonalConcept. In the busy inner city of Hamburg (various monuments in Hamburg, including the Lessing monument at the Gänsemarkt and the Bismarck monument), this campaign was viewed by many people on their way to work or taking their lunch break.

English Translation of Main Headlines
- Those up there keep shitting on you. - You’ve been marking time for years. - Just sitting around the whole day? - You can do more than just sit pretty.