ESCAPE by Rethink for Funktion Personal Training

ESCAPE

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Industry Sports and Health Clubs, Gyms, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Rethink
Creative Director Chris Staples, Ian Grais Pinco
Art Director David De Haas
Copywriter Katie Ainsworth
Producer Jim Leith
Released July 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: FUNKTION PERSONAL TRAINING
Product/Service: PERSONAL TRANING
Agency: RETHINK COMMUNICATIONS
Creative Director: Ian Grais/Chris Staples
Copywriter: Katie Ainsworth
Art Director: David De Haas
Account Manager: Maya Dimitrijevic
Account Supervisor: N/A
Advertiser's Supervisor: N/A
Illustrator: N/A
Typographer: N/A
Photographer: N/A
Producer: Jim Leith
Date of First Appearance: Jul 31 2009 12:00AM
Entrant Company: RETHINK COMMUNICATIONS, Vancouver, CANADA

Description of Ambient execution
In this stunt for Funktion Personal Trainers, a man rode the streets of Vancouver on a specially-rigged stationary bike. He even had the electrical cord dragging behind his ridiculous mode of transport. The message on the side of the bike said “Escape your boring gym” and the client’s logo.