Peta: BABY by Y&R Midwest Chicago for People For The Ethical Treatment Of Animals (PETA)

Peta: BABY

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Y&R Midwest Chicago
Art Director Jeremy Smallwood
Copywriter Pam Mufson
Released June 2011

Awards

One Show 2012
One Show Public Service / Outdoor and Posters - Campaign Merit

Credits & Description

1 of 2 Campaign
Type of Entry: Billboards & Street Furniture
Category: Public Awareness Messages
Title: BABY
Advertiser/Client: PETA
Product/Service: PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
Entrant Company: Y&R CHICAGO, USA
Advertising Agency: Y&R CHICAGO, USA
Chief Creative Officer: Bob Winter
Creative Director: Pam Mufson/Jeremy Smallwood
Art Director: Jeremy Smallwood
Copywriter: Pam Mufson