Peta: PASSION by Y&R Midwest Chicago for People For The Ethical Treatment Of Animals (PETA)

Peta: PASSION

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Y&R Midwest Chicago
Art Director Jeremy Smallwood
Copywriter Pam Mufson
Illustrator Rudy Hall
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Public Awareness Messages Bronze

Credits & Description

2 of 2 Campaign
Type of Entry: Billboards & Street Furniture
Category: Public Awareness Messages
Title: PASSION
Advertiser/Client: PETA
Product/Service: PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
Entrant Company: Y&R CHICAGO, USA
Advertising Agency: Y&R CHICAGO, USA
Chief Creative Officer: Bob Winter
Creative Director: Pam Mufson/Jeremy Smallwood
Art Director: Jeremy Smallwood
Copywriter: Pam Mufson
Illustrator: Rudy Hall