People For The Ethical Treatment Of Animals (PETA) Outdoor ROLL UP by Y&R Beijing

ROLL UP

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency Y&R Beijing
Creative Director Ronnie Wu
Art Director Jianjun Geng, Rex Rui
Copywriter Kweichee Lam, Nils Andersson, Donghai Liu, Gao Han
Account Supervisor Helena Zheng
Illustrator Jianjun Geng
Released November 2012

Credits & Description

Advertiser: PETA ASIA PACIFIC
Agency: Y&R BEIJING
Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertising campaign: ROLL UP
Copywriter: Gao Han
Illustrator: Jianjun Geng
Art Director: Ronnie Wu
Creative Director: Ronnie Wu
Executive Creative Director: Nils Andersson
Creative Director: Donghai Liu
Art Director: Rex Rui
Other Credits: Designer: Jianjun Geng
Copywriter: Donghai Liu
Account Supervisor: Helena Zheng
Art Director: Jianjun Geng
Art Director: Nils Andersson
Copywriter: Nils Andersson

Advertising Format
Billboard

Site Location
Bus shelter

Dimensions
3.5mx1.5m