Peter's Cold Brew Outdoor Voldemort by McCann Prague

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Voldemort

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Czech Republic
Agency McCann Prague
Chief Creative Officer Razvan Capanescu
Art Director Joseph Martinez, Hayley Smith, Jiri Horut
Copywriter Jan Benda, Aidan Whitley
Released March 2018

Credits & Description

Client: Peter's Cold Brew
Media: Outdoor
Category: Drinks, non-alcoholic
Agency: McCann Prague
Country: Czech Republic
CGI: Vojtech Salek
Chief Creative Officer: Razvan Capanescu
Group CD / Art Director: Jiri Horut
Group CD / Art Director: Joseph Martin
Group CD / Copywriter: Jan Benda
Art Director: Hayley Smith
Copywriter: Aidan Whitley
Account Director: Hana Prokopova
Agency Producer: Pavlina Nagyova
Account Executive: Anna Jelinkova
DTP: Benjamin Mulderer
Synopsis:
Thanks to its brewing process, Peter’s Cold Brew is a much blacker (stronger) coffee than any other. To show how black it actually is, we created probably the blackest campaign in the world. We hired an infamous, local print house and crafted a series of hand-made posters, printing on black paper with blacker ink: Black 2.0 Ink – it absorbs 98.9% of visible light, and takes only one coat to eliminate nearly all light. So we used 5 coats.
We’ve cut the posters 66.6 cm wide and covered the city with them on Friday the 13th. That’s how black.