Peugeot Outdoor CHALKBOARD by Loducca

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Loducca
Creative Director Cassio Moron, Jose Augusto Guga Ketzer
Art Director Marco Aurelio Monteiro
Copywriter Pedro Guerra
Account Supervisor Juliana Tomas, Claudio Leal
Illustrator Morgani Estúdio
Released December 2010

Credits & Description

Category: Small Scale Special Solutions
Advertiser: PEUGEOT
Product/Service: PEUGEOT 207
Date of First Appearance: Dec 14 2010
Entrant Company: LODUCCA, Sao Paulo, BRAZIL
Creative Director: Guga Ketzer/Cassio Moron/Marco Monteiro/Pedro Guerra
Copywriter: Pedro Guerra
Art Director: Marco Monteiro
Illustrator: Morgani Estúdio
Art Buyer: Greta Verga
Account Supervisor: Claudio Leal/Juliana Tomas
Advertiser's Supervisor: Gislaine Matano
Account Manager: Clineu Junior
Other Credits: Sid Fernandes

English Translation of Main Headlines
Here are some of the titles:
“The seniors will shave your hair, paint your face and make you dress like a girl. After that, going back home by bus isn't an option.”

“Your car goes from point A to point B at a constant speed of 18 km/h. Why don't you switch to a Peugeot 207?”

“Genetically speaking, a Peugeot 207 could change you from “aa” to “AA”.”