Peugeot Outdoor For the expert by Havas Boondoggle Amsterdam

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For the expert

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Havas Boondoggle Amsterdam
Creative Director Nils Taildeman, Menno Schipper
Art Director Niels Buwalda
Copywriter Chris Onsman
Production Made.For.Digital
Released November 2016

Credits & Description

It's almost standard practice to use traditional outdoor media when introducing a van. But for the new Peugeot Expert we wanted to do more than just create a visual with a smart headline. We wanted to establish a true connection between Peugeot and craftsmen. So we had to do something that would stand out. That's why we asked a metalworker, a tiler and a plasterer to demonstrate their craftsmanship by creating a unique billboard at busy A-class traffic locations in the heart of Amsterdam.
Agency: Havas Boondoggle, Amsterdam
Media: Outdoor
Category: Automotive
Client: Peugeot Netherlands
Agency: Havas Boondoggle, Amsterdam
Production: Made for Digital
Country: Netherlands
Executive Creative Director: Menno Schipper
Executive Creative Director: nils taildeman
Art Director: Niels Buwalda
Copywriter: Chris Onsman
Account Director: Rick Geven
Account manager: Kirsten Ohr