CONCERT FOR THE PEOPLE by Jung Von Matt/Alster Hamburg for Philharmonic Orchestra Of Hamburg

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CONCERT FOR THE PEOPLE

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Industry Cinemas, Theatres & Concert Halls
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Jung Von Matt/Alster Hamburg
Creative Director Goetz Ulmer, Fabian Frese
Art Director Julia Ziegler, Simon Hiebl Jung Von Matt Ag
Copywriter Dr. Stefan Fockenberg, Jan-Florian Ege, Fabian Bill
Photographer Marcel Schaar
Account Supervisor Anke Goebber
Released March 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: PHILHARMONIC ORCHESTRA OF HAMBURG
Product/Service: ORCHESTRA
Agency: JUNG von MATT
Creative Director: Goetz Ulmer/Fabian Frese
Copywriter: Dr. Stefan Fockenberg/Fabian Bill/Jan Florian Ege
Art Director: Simon Hiebl/Julia Ziegler
Account Manager: Sandra Huckenbeck
Account Supervisor: Anke Goebber
Photographer: Marcel Schaar
Other Credits: Graphics: Tobias Fritschen/Public Relations: Lutz Nebelin/Joachim R. Kortlepel
technical conversioin: Hamburg1, Michael Schmidt
Date of First Appearance: Mar 2 2009 12:00AM
Entrant Company: JUNG von MATT, Hamburg, GERMANY

Description of Ambient execution
The musicians, placed at different public locations in Hamburg, followed the conducting of Simone Young via live TV coverage, streamed to the website. The concert also attrated a wide audience online because on the website you could see and hear the whole orchestra playing in ensemble for the very first time.