Philippine Star Outdoor TRUTH by DDB Manila

TRUTH

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Industry Newspapers, Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency DDB Manila
Creative Director Eugene U. Demata
Art Director Dee Taar, Apol Sta.maria
Copywriter Biba Cabuquit, Pilar Dolano
Producer Jess Ramo, Sheila Villanueva
Photographer Ruben Hamahiga Dela Cruz
Account Supervisor Ronald Barreiro
Illustrator Pinoy Reyes
Released January 2012

Credits & Description

Category: Special Build
Advertiser: THE PHILIPPINE STAR
Product/Service: THE PHILIPPINE STAR
Agency: DDB DM9JAYMESYFU
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director: Eugene Demata
Copywriter: Pilar Dolano/Biba Cabuquit
Art Director: Apol Sta. Maria/Dee Taar
Photographer: Ruben Hamahiga
Illustrator: Pinoy Reyes
Account Supervisor: Ronald Barreiro
Producer: Sheila Villanueva/Jess Ramo
Account Manager: Lye Alangdeo/Nina Ycong
Planner: Diday Alcudia
Account Manager: Lye Alangdeo/Nina Ycong
Planner: Diday Alcudia

Ambient Execution Description
In the middle of one of the busiest commercial areas of Manila, we set-up a special installation whose message would only be seen from one specified spot.